Template Manager
Message templates without the back-and-forth
Write a template, preview it exactly as customers will see it, submit it to Meta and watch its status update. Start from proven examples and get to approved faster.
What you get
Why teams choose template manager in LeadForGrow
Live preview
See the header, body, footer and buttons as a WhatsApp bubble while you type.
Variables with examples
Add {{1}}-style variables and sample values — the same examples Meta reviews when approving your template.
Buttons and media
Quick replies, URL and phone buttons, copy-code and one-time-password buttons, plus image, video and document headers.
Template library
Begin with ready-made utility, marketing and authentication templates and adapt the wording to your business.
Status you can trust
Pending, approved, rejected and paused states update from Meta's notifications and a periodic sync.
Guardrails before you submit
We validate variables, lengths and button rules up front so fewer templates bounce back.
How it works
From setup to results in four steps
- 1
Pick a category
Utility, marketing or authentication — each has different rules and pricing on WhatsApp.
- 2
Write and preview
Compose the message, add variables with examples and buttons if needed.
- 3
Submit to Meta
One click sends it for review; you'll see the status as soon as Meta responds.
- 4
Use it everywhere
Approved templates appear in the inbox, broadcasts, flows and integrations.
Use cases
Where it makes a difference
Order lifecycle
Confirmation, shipped, out for delivery and delivered — all as utility templates.
Reminders
Appointments, renewals and payments due, personalised with the customer's details.
Verification
One-time passwords with a copy-code button.
See it in your industry: E-commerce & D2C, Travel & Hospitality
FAQ
Questions about template manager
How long does approval take?
Meta usually reviews templates quickly, but timing varies. The status is shown in the dashboard as soon as Meta updates it.
Why was my template rejected?
Common reasons are promotional wording in a utility template, missing variable examples or unclear content. The rejection reason is shown so you can edit and resubmit.
Can I edit an approved template?
Meta limits edits to approved templates. Create a new version for bigger changes.
Can I send templates from the API?
Yes. Send approved templates through the REST API with your variables filled in.
Start automating WhatsApp today
Free trial. No credit card. Connect your number and go live in minutes.